:root {
    --navy: #0b1723;
    --navy-soft: #112333;
    --ink: #172631;
    --muted: #68737b;
    --paper: #f4f1ea;
    --cream: #fffdf7;
    --line: #d9d6cf;
    --orange: #ff7047;
    --orange-dark: #d94f29;
    --mint: #b8dfd3;
    --white: #ffffff;
    --serif: Georgia, "Times New Roman", serif;
    --sans: "Segoe UI", Arial, sans-serif;
    --shadow: 0 22px 60px rgba(11, 23, 35, .11);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
    margin: 0;
    color: var(--ink);
    background: var(--paper);
    font-family: var(--sans);
    font-size: 16px;
    line-height: 1.65;
    -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { max-width: 100%; }
.container { width: min(1180px, calc(100% - 48px)); margin-inline: auto; }
.skip-link {
    position: fixed;
    z-index: 1000;
    top: 12px;
    left: 12px;
    padding: 10px 16px;
    color: var(--navy);
    background: var(--white);
    border-radius: 8px;
    transform: translateY(-180%);
}
.skip-link:focus { transform: translateY(0); }

.site-header {
    position: absolute;
    z-index: 20;
    top: 0;
    left: 0;
    width: 100%;
    color: var(--white);
    border-bottom: 1px solid rgba(255,255,255,.16);
}
.header-inner {
    min-height: 88px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 28px;
}
.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; }
.brand-mark {
    display: grid;
    width: 42px;
    height: 42px;
    place-items: center;
    font-size: 12px;
    font-weight: 800;
    letter-spacing: .04em;
    color: var(--navy);
    background: var(--orange);
    border-radius: 50%;
}
.brand-mark { flex-shrink: 0; overflow: hidden; }
.brand-mark img { display: block; width: 100%; height: 100%; object-fit: cover; }
.brand-copy { display: flex; flex-direction: column; line-height: 1.25; }
.brand-copy strong { font-size: 14px; letter-spacing: -.02em; }
.brand-copy small { margin-top: 4px; font-size: 10px; text-transform: uppercase; letter-spacing: .11em; opacity: .68; }
.desktop-nav { display: flex; gap: 30px; margin-left: auto; }
.desktop-nav a { font-size: 13px; font-weight: 600; text-decoration: none; opacity: .8; transition: opacity .2s ease; }
.desktop-nav a:hover, .desktop-nav a:focus-visible { opacity: 1; }

.button {
    display: inline-flex;
    min-height: 54px;
    align-items: center;
    justify-content: center;
    gap: 14px;
    padding: 13px 22px;
    border: 1px solid transparent;
    border-radius: 4px;
    font-size: 13px;
    font-weight: 800;
    text-decoration: none;
    transition: transform .2s ease, background .2s ease, border-color .2s ease;
}
.button:hover { transform: translateY(-2px); }
.button:focus-visible, a:focus-visible, summary:focus-visible { outline: 3px solid var(--mint); outline-offset: 4px; }
.button-small { min-height: 42px; padding: 10px 17px; font-size: 12px; }
.button-light { color: var(--navy); background: var(--white); }
.button-primary { color: var(--navy); background: var(--orange); }
.button-primary:hover { background: #ff835f; }
.button-outline { border-color: #c9c6bf; }
.button-outline:hover { color: var(--white); background: var(--navy); border-color: var(--navy); }

.hero {
    position: relative;
    min-height: 810px;
    overflow: hidden;
    color: var(--white);
    background: var(--navy);
}
.hero-image, .hero-shade { position: absolute; inset: 0; }
.hero-image {
    background-image: url('../images/hero-ppc-workspace.png');
    background-size: cover;
    background-position: center;
    opacity: .93;
}
.hero-shade {
    background: linear-gradient(90deg, rgba(8,19,29,.98) 0%, rgba(8,19,29,.92) 35%, rgba(8,19,29,.48) 62%, rgba(8,19,29,.17) 100%), linear-gradient(0deg, rgba(8,19,29,.65), transparent 45%);
}
.hero-grid {
    position: relative;
    z-index: 2;
    min-height: 810px;
    display: grid;
    grid-template-columns: minmax(0, 700px) 1fr;
    align-items: center;
    gap: 80px;
    padding-top: 116px;
}
.hero-copy { padding: 50px 0 80px; }
.eyebrow {
    display: flex;
    align-items: center;
    gap: 12px;
    margin: 0 0 26px;
    color: var(--orange-dark);
    font-size: 11px;
    font-weight: 800;
    letter-spacing: .14em;
    text-transform: uppercase;
}
.eyebrow span { width: 26px; height: 2px; background: currentColor; }
.eyebrow-light { color: var(--orange); }
h1, h2, h3, p { margin-top: 0; }
h1 {
    max-width: 760px;
    margin-bottom: 28px;
    font-size: clamp(43px, 5.2vw, 76px);
    line-height: 1.05;
    letter-spacing: -.055em;
}
h1 em, h2 em { color: var(--mint); font-family: var(--serif); font-weight: 400; }
.hero-lead { max-width: 620px; color: rgba(255,255,255,.74); font-size: 18px; line-height: 1.7; }
.hero-actions { display: flex; align-items: center; gap: 28px; margin-top: 36px; }
.text-link { font-size: 13px; font-weight: 700; text-decoration: none; border-bottom: 1px solid rgba(255,255,255,.35); }
.hero-points { display: flex; flex-wrap: wrap; gap: 12px 24px; margin: 42px 0 0; padding: 0; list-style: none; }
.hero-points li { position: relative; padding-left: 17px; color: rgba(255,255,255,.66); font-size: 12px; font-weight: 600; }
.hero-points li::before { content: ""; position: absolute; top: 9px; left: 0; width: 6px; height: 6px; background: var(--mint); border-radius: 50%; }
.hero-note { align-self: end; margin-bottom: 62px; padding: 22px 0 0 26px; border-left: 1px solid rgba(255,255,255,.28); }
.note-index { color: var(--orange); font-size: 11px; font-weight: 800; }
.hero-note p { margin: 15px 0 0; color: rgba(255,255,255,.76); font-size: 13px; line-height: 1.75; }

.trust-strip { background: var(--cream); border-bottom: 1px solid var(--line); }
.trust-grid { min-height: 125px; display: grid; grid-template-columns: 1.35fr repeat(3, 1fr); align-items: center; gap: 30px; }
.trust-intro { max-width: 260px; margin: 0; color: var(--ink); font-family: var(--serif); font-size: 18px; line-height: 1.4; }
.trust-item { padding-left: 24px; border-left: 1px solid var(--line); }
.trust-item strong, .trust-item span { display: block; }
.trust-item strong { margin-bottom: 5px; font-size: 12px; text-transform: uppercase; letter-spacing: .08em; }
.trust-item span { color: var(--muted); font-size: 11px; line-height: 1.5; }

.section { padding: 124px 0; }
.section-heading h2 {
    max-width: 750px;
    margin: 0;
    font-size: clamp(36px, 4vw, 58px);
    line-height: 1.12;
    letter-spacing: -.045em;
}
.section-heading h2 em { color: var(--orange-dark); }
.split-heading { display: grid; grid-template-columns: 2fr 1fr; align-items: end; gap: 80px; margin-bottom: 64px; }
.split-heading > p, .pricing-heading > p, .faq-intro > p { color: var(--muted); font-size: 14px; }

.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.service-card { position: relative; min-height: 330px; padding: 40px 34px 34px; background: rgba(255,255,255,.22); border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.service-card-featured { color: var(--white); background: var(--navy); border-color: var(--navy); }
.service-number { position: absolute; top: 25px; right: 25px; color: #999f9f; font-size: 10px; font-weight: 800; letter-spacing: .12em; }
.service-icon { display: grid; width: 47px; height: 47px; margin-bottom: 45px; place-items: center; color: var(--orange-dark); background: rgba(255,112,71,.12); border-radius: 50%; font-size: 25px; }
.service-card-featured .service-icon { color: var(--navy); background: var(--orange); }
.service-card h3 { margin-bottom: 15px; font-size: 19px; letter-spacing: -.025em; }
.service-card p { margin-bottom: 0; color: var(--muted); font-size: 13px; line-height: 1.75; }
.service-card-featured p { color: rgba(255,255,255,.68); }
.service-tag { display: inline-block; margin-top: 26px; color: var(--mint); font-size: 10px; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; }

.process { color: var(--white); background: var(--navy); }
.process-heading { display: grid; grid-template-columns: 1.7fr 1fr; align-items: end; gap: 90px; margin-bottom: 68px; }
.process-heading h2 em { color: var(--mint); }
.process-heading > p { margin-bottom: 5px; color: rgba(255,255,255,.62); font-size: 14px; }
.process-list { display: grid; grid-template-columns: repeat(4, 1fr); margin: 0; padding: 0; list-style: none; border-top: 1px solid rgba(255,255,255,.16); }
.process-list li { position: relative; min-height: 265px; padding: 28px 26px 20px 0; border-right: 1px solid rgba(255,255,255,.16); }
.process-list li:not(:first-child) { padding-left: 26px; }
.process-list li:last-child { border-right: 0; }
.process-index { display: block; margin-bottom: 66px; color: var(--orange); font-size: 11px; font-weight: 800; }
.process-list h3 { margin-bottom: 12px; font-size: 17px; }
.process-list p { margin-bottom: 0; color: rgba(255,255,255,.58); font-size: 12px; line-height: 1.7; }

.pricing-heading { max-width: 760px; margin: 0 auto 66px; text-align: center; }
.pricing-heading .eyebrow { justify-content: center; }
.pricing-heading p { max-width: 590px; margin: 22px auto 0; }
.pricing-grid { display: grid; grid-template-columns: repeat(3, 1fr); align-items: stretch; gap: 18px; }
.price-card { display: flex; flex-direction: column; min-height: 610px; padding: 40px 34px 34px; background: var(--cream); border: 1px solid var(--line); box-shadow: 0 0 0 transparent; }
.price-card-featured { position: relative; color: var(--white); background: var(--navy); border-color: var(--navy); box-shadow: var(--shadow); transform: translateY(-14px); }
.popular-label { position: absolute; top: 0; right: 0; margin: 0; padding: 8px 12px; color: var(--navy); background: var(--orange); font-size: 9px; font-weight: 800; text-transform: uppercase; letter-spacing: .1em; }
.plan-for { margin-bottom: 8px; color: var(--orange-dark); font-size: 10px; font-weight: 800; text-transform: uppercase; letter-spacing: .1em; }
.price-card-featured .plan-for { color: var(--orange); }
.price-card h3 { margin-bottom: 30px; font-size: 21px; }
.price { display: flex; align-items: flex-start; margin-bottom: 32px; font-size: 54px; font-weight: 800; line-height: 1; letter-spacing: -.06em; }
.price > span { margin: 5px 4px 0 0; font-size: 19px; letter-spacing: 0; }
.price small { align-self: flex-end; margin: 0 0 7px 10px; color: var(--muted); font-size: 11px; font-weight: 600; letter-spacing: 0; }
.price-card ul { flex: 1; margin: 0 0 34px; padding: 27px 0 0; list-style: none; border-top: 1px solid var(--line); }
.price-card-featured ul { border-color: rgba(255,255,255,.16); }
.price-card li { position: relative; margin-bottom: 15px; padding-left: 23px; color: var(--muted); font-size: 12px; }
.price-card-featured li { color: rgba(255,255,255,.7); }
.price-card li::before { content: "✓"; position: absolute; left: 0; color: var(--orange-dark); font-weight: 800; }
.price-card-featured li::before { color: var(--mint); }
.price-card-featured .button { color: var(--navy); }
.budget-note { display: flex; align-items: flex-start; gap: 16px; max-width: 820px; margin: 42px auto 0; }
.budget-note > span { display: grid; flex: 0 0 28px; width: 28px; height: 28px; place-items: center; color: var(--orange-dark); border: 1px solid var(--orange-dark); border-radius: 50%; font-size: 12px; font-weight: 800; }
.budget-note p { margin: 1px 0 0; color: var(--muted); font-size: 12px; }
.budget-note strong { color: var(--ink); }

.faq { padding-top: 100px; background: var(--cream); }
.faq-layout { display: grid; grid-template-columns: 1fr 1.65fr; gap: 110px; }
.faq-intro { position: sticky; top: 30px; align-self: start; }
.faq-intro h2 { margin-bottom: 22px; }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 24px 0; font-size: 14px; font-weight: 800; cursor: pointer; list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { color: var(--orange-dark); font-size: 22px; font-weight: 400; transition: transform .2s ease; }
.faq-list details[open] summary span { transform: rotate(45deg); }
.faq-list details p { max-width: 650px; margin: -5px 0 24px; padding-right: 35px; color: var(--muted); font-size: 13px; }

.contact { padding: 48px 0; background: var(--cream); }
.contact-card {
    display: grid;
    grid-template-columns: 1.45fr 1fr;
    align-items: center;
    gap: 85px;
    min-height: 430px;
    padding: 70px 76px;
    color: var(--white);
    background: var(--navy);
}
.contact-copy h2 { margin-bottom: 24px; font-size: clamp(32px, 3.5vw, 50px); line-height: 1.14; letter-spacing: -.045em; }
.contact-copy h2 em { color: var(--mint); }
.contact-copy > p:last-child { max-width: 590px; margin-bottom: 0; color: rgba(255,255,255,.62); font-size: 13px; }
.contact-panel { padding: 32px; border: 1px solid rgba(184,223,211,.55); background: rgba(255,255,255,.04); }
.contact-label { margin-bottom: 13px; color: var(--orange); font-size: 10px; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; }
.contact-phone { display: inline-block; margin-bottom: 20px; color: var(--mint); font-family: var(--serif); font-size: clamp(25px, 2.5vw, 34px); line-height: 1.2; text-decoration: none; }
.contact-phone:hover { text-decoration: underline; text-underline-offset: 5px; }
.contact-panel > p:nth-of-type(2) { color: rgba(255,255,255,.68); font-size: 13px; }
.contact-button { margin-top: 10px; }

.site-footer { color: var(--white); background: #07111a; }
.footer-inner { min-height: 125px; display: flex; align-items: center; justify-content: space-between; gap: 30px; }
.footer-brand .brand-mark { width: 38px; height: 38px; }
.footer-inner > p { margin: 0; color: rgba(255,255,255,.42); font-size: 10px; }
.footer-inner > a { color: rgba(255,255,255,.72); font-size: 11px; font-weight: 800; text-decoration: none; }

@media (max-width: 960px) {
    .desktop-nav { display: none; }
    .hero-grid { grid-template-columns: 1fr; min-height: 760px; }
    .hero-note { display: none; }
    .hero-copy { max-width: 690px; }
    .hero-shade { background: linear-gradient(90deg, rgba(8,19,29,.97), rgba(8,19,29,.72)), linear-gradient(0deg, rgba(8,19,29,.75), transparent); }
    .trust-grid { grid-template-columns: 1fr 1fr; padding: 26px 0; }
    .trust-intro { grid-column: 1 / -1; }
    .service-grid { grid-template-columns: repeat(2, 1fr); }
    .process-list { grid-template-columns: repeat(2, 1fr); }
    .process-list li:nth-child(2) { border-right: 0; }
    .process-list li:nth-child(n+3) { border-top: 1px solid rgba(255,255,255,.16); }
    .pricing-grid { grid-template-columns: 1fr; max-width: 650px; margin-inline: auto; }
    .price-card { min-height: auto; }
    .price-card-featured { transform: none; }
    .faq-layout { gap: 60px; }
    .contact-card { gap: 50px; padding: 60px 45px; }
}

@media (max-width: 720px) {
    .container { width: min(100% - 32px, 1180px); }
    .header-inner { min-height: 76px; }
    .header-inner .button { display: none; }
    .hero, .hero-grid { min-height: 720px; }
    .hero-image { background-position: 63% center; opacity: .52; }
    .hero-shade { background: linear-gradient(90deg, rgba(8,19,29,.97), rgba(8,19,29,.76)); }
    .hero-copy { padding: 100px 0 50px; }
    h1 { font-size: clamp(39px, 12vw, 57px); }
    .hero-lead { font-size: 16px; }
    .hero-actions { align-items: flex-start; flex-direction: column; }
    .hero-points { display: grid; }
    .trust-grid { grid-template-columns: 1fr; gap: 20px; }
    .trust-intro { grid-column: auto; }
    .trust-item { padding-left: 18px; }
    .section { padding: 86px 0; }
    .split-heading, .process-heading, .faq-layout, .contact-card { grid-template-columns: 1fr; }
    .split-heading, .process-heading { gap: 26px; margin-bottom: 45px; }
    .section-heading h2 { font-size: clamp(34px, 10vw, 46px); }
    .service-grid { grid-template-columns: 1fr; }
    .service-card { min-height: 290px; }
    .process-list { grid-template-columns: 1fr; }
    .process-list li, .process-list li:not(:first-child) { min-height: 230px; padding: 28px 0; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.16); }
    .process-index { margin-bottom: 45px; }
    .price-card { padding: 36px 27px 30px; }
    .faq-layout { gap: 40px; }
    .faq-intro { position: static; }
    .contact { padding: 16px 0; }
    .contact-card { gap: 40px; min-height: auto; padding: 48px 28px; }
    .footer-inner { align-items: flex-start; flex-direction: column; padding: 34px 0; }
}

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    *, *::before, *::after { transition-duration: .01ms !important; }
}
@media (max-width: 720px) {
    .header-inner {
        flex-wrap: wrap;
        gap: 12px;
        padding-block: 14px;
    }

    .header-inner .button-telegram {
        display: inline-flex;
        width: 100%;
        min-height: 42px;
        padding: 10px 16px;
    }
}